Who I Am
I am Steve Haney, an accomplished high tech marketing executive with 25+ years experience in Silicon Valley. I offer consulting services for B2B startups and enterprises who need to build or accelerate their go-to-market engine. I cover the spectrum from strategy to planning to execution, with a single-minded focus on increasing revenue and helping go-to-market teams achieve their OKRs.
Download my Info SheetService Offerings
- Define market segments and verticals
- Create lead generation campaign strategy and plans
- Define customer and audience personas
- Define/identify customer journeys
- Architect and optimize martech stacks to properly capture, qualify and funnel leads
- Model lead generation scenarios to define marketing contributions toward bookings and revenue
- Create outbound SDR/LDR programs for lead generation, qualification and Sales support
- Product launch strategy and execution plans
- Identify and produce Marketing function's OKRs
- Produce corporate brand strategy, platforms, and messaging
Areas of Expertise
- B2B Technology
- Strategic Direction
- Storytelling
- Demand Generation
- Lead Generation
- Lead Qualification
- Brand Strategy
- Go-To-Market Strategy
- Business Modeling
- Messaging
- Communications
- Product Marketing
- MarTech Stacks
- Website Development
- Integrated Marketing Campaigns
Noteworthy Clients & Employers
My Systems Tool Belt
Formal Education
University of Chicago, Booth School of Business
Master of Business Administration
Concentration: High Technology Marketing
Oklahoma State University
Bachelor of Arts with Distinction
Major: English Literature
Minor: Philosophy