Technology Marketing, Sales & Business Development Consulting


Who I Am

I am Steve Haney, an accomplished high tech marketing executive with 25+ years experience in Silicon Valley. I offer consulting services for B2B startups and enterprises who need to build or accelerate their go-to-market engine. I cover the spectrum from strategy to planning to execution, with a single-minded focus on increasing revenue and helping go-to-market teams achieve their OKRs.

Download my Info Sheet

Service Offerings

  • Define market segments and verticals
  • Create lead generation campaign strategy and plans
  • Define customer and audience personas
  • Define/identify customer journeys
  • Architect and optimize martech stacks to properly capture, qualify and funnel leads
  • Model lead generation scenarios to define marketing contributions toward bookings and revenue
  • Create outbound SDR/LDR programs for lead generation, qualification and Sales support
  • Product launch strategy and execution plans
  • Identify and produce Marketing function's OKRs
  • Produce corporate brand strategy, platforms, and messaging

Areas of Expertise

  • B2B Technology
  • Strategic Direction
  • Storytelling
  • Demand Generation
  • Lead Generation
  • Lead Qualification
  • Brand Strategy
  • Go-To-Market Strategy
  • Business Modeling
  • Messaging
  • Communications
  • Product Marketing
  • MarTech Stacks
  • Website Development
  • Integrated Marketing Campaigns

Noteworthy Clients & Employers

My Systems Tool Belt

Formal Education

University of Chicago, Booth School of Business

Master of Business Administration
Concentration: High Technology Marketing

Oklahoma State University

Bachelor of Arts with Distinction
Major: English Literature Minor: Philosophy